George Golde

George Golde by Ring Lardner (1920)

The narrative follows a character who is a merchant in Cincinnati, reflecting on his past and current business practices. Initially, he offered a wide variety of shirts in different colors, catering to diverse customer preferences. However, as the story progresses, it becomes evident that his focus has shifted dramatically. The merchant now primarily seeks red shirts, indicating a change in market demand or personal preference. The dialogue reveals his interactions with salesmen, emphasizing his narrowed focus on a specific product. This shift may symbolize broader themes of economic change, consumerism, or the impact of trends on business. The merchant's insistence on red shirts suggests a desire to adapt to current market conditions, highlighting the challenges faced by small businesses in a fluctuating economy. As the story unfolds, the merchant's character is further developed through his conversations and reflections. His motivations, frustrations, and aspirations become clearer, painting a picture of a man trying to navigate the complexities of commerce while grappling with the realities of his changing environment. The narrative captures the tension between tradition and modernity, illustrating how external factors can influence personal and professional choices. The work employs a blend of humor and poignancy, using the merchant's plight to comment on the nature of business and the human experience. The focus on a single color, red, serves as a metaphor for passion, urgency, or perhaps a warning about the dangers of becoming too fixated on one aspect of life or work. Overall, the story encapsulates the struggles of maintaining relevance in a competitive market, the importance of adaptability, and the sometimes absurd nature of consumer demands. Through the merchant's journey, readers are invited to reflect on their own experiences with change, choice, and the pursuit of success in an ever-evolving landscape.

By Ring Lardner · First published 1920 · Genre: Poetry, Humor, Satire · 56 words

First lines

Merchant, Cincinnati He once carried shirts of all hues: Plain white ones and pink ones and blues; But now he asks all The salesmen who call: "Have you got any Reds we could use? "

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George Golde is listed on Textopian as a poem by Ring Lardner, dated 1920 CE.

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poetry · humor · satire · American literature · early 20th century · Ring Lardner · merchant · Cincinnati · color symbolism · salesmanship · consumerism · social commentary

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