O Russet Witch! by F. Scott Fitzgerald

Mr. Moonlight Quill, mysterious, exotic, and oriental in temperament was, nevertheless, a man of decision. And it was with decision that he approached the problem of his wrecked shop. Unless he should make an outlay equal to the original cost of his entire stock -- a step which for certain private reasons he did not wish to take -- it would be impossible for him to continue in business with the Moonlight Quill as before. There was but one thing to do. He promptly turned his establishment from an up-to-the-minute book-store into a second-hand bookshop. The damaged books were marked down from twenty-five to fifty per cent, the name over the door whose serpentine embroidery had once shone so insolently bright, was allowed to grow dim and take on the indescribably vague color of old paint, and, having a strong penchant for ceremonial, the proprietor even went so far as to buy two skull-caps of shoddy red felt, one for himself and one for his clerk, Merlin Grainger.

Moreover, he let his goatee grow until it resembled the tail-feathers of an ancient sparrow and substituted for a once dapper business suit a reverence-inspiring affair of shiny alpaca.