The Plastic Age by Percy Marks

Hugh was by no means continuously depressed; as a matter of fact, most of the time he was agog with delight, especially over the rallies that were occurring with increasing frequency as the football season progressed. Sometimes the rallies were carefully prepared ceremonies held in the gymnasium; sometimes they were entirely spontaneous.

A group of men would rush out of a dormitory or fraternity house yelling, "Peerade, peerade! " Instantly everyone within hearing would drop his books -- or his cards -- and rush to the yelling group, which would line up in fours and begin circling the campus, the line ever getting longer as more men came running out of the dormitories and fraternity houses. On, on they would go, arm in arm, dancing, singing Sanford songs, past every dormitory on the campus, past every fraternity house -- pausing occasionally to give a cheer, always, however, keeping one goal in mind, the fraternity house where the team lived during the football season. Then when the cheerleaders and the team were heading the procession, the mob would make for the football field, with the cry of "Wood, freshmen, wood! " ringing down the line.