Cabbages and Kings by O. Henry

Within a week a suitable building had been secured in the Calle Grande, and Mr. Hemstetter's stock of shoes arranged upon their shelves. The rent of the store was moderate; and the stock made a fine showing of neat white boxes, attractively displayed.

Johnny's friends stood by him loyally. On the first day Keogh strolled into the store in a casual kind of way about once every hour, and bought shoes. After he had purchased a pair each of extension soles, congress gaiters, button kids, low-quartered calfs, dancing pumps, rubber boots, tans of various hues, tennis shoes and flowered slippers, he sought out Johnny to be prompted as to names of other kinds that he might inquire for. The other English-speaking residents also played their parts nobly by buying often and liberally. Keogh was grand marshal, and made them distribute their patronage, thus keeping up a fair run of custom for several days.