Gideon Planish by Sinclair Lewis

Back in 1924 there appeared a book which, like Das Kapital or Shakespeare or the Koran, inspired a generation and enriched an age. It was The Man Nobody Knows, by Mr. Bruce Barton, a treatise which proved that Christ Jesus was not a rebel or a peasant, but a society gent, a real sport, a press agent and the founder of modern business.

This Epistle to the Babbitts had upon Dr. Planish such an effect as cannot be comprehended by the wild children of an age which is more concerned with Hitler and Expressionism. They miss the quivering zest with which Dr. Planish said, "I learned a whale of a lot more about the writing racket from Mr. Barton than I ever did from Walter Pater."