Oil! by Upton Sinclair

A year had passed, and you would hardly have known the town of Paradise. The road was paved, all the way up from the valley, and lined with placards big and little, oil lands for sale or lease, and shacks and tents in which the selling and leasing was done. Presently you saw derricks -- one right alongside Eli's new church, and another by that holier of holies, the First National Bank. Somebody would buy a lot and build a house and move in, and the following week they would sell the house, and the purchaser would move it away, and start an oil-derrick. A great many never got any farther than the derrick -- for subdividers of real estate had made the discovery that all the advertising in the world was not equal to the presence of one such structure on the tract. You counted eleven as you drove to the west side of the valley, where the Excelsior gusher had spouted forth; and from the top of the ridge, you could count fifty, belonging to a score of different companies. Going east, there were a dozen more before you reached the Ross tract, and now someone was prospecting on the far side of this tract, along the slide to Roseville, where the Mineral Springs Hotel was being built.

The little Watkins arroyo was the site of a village. You counted fourteen derricks here and there on the slopes, and big tanks down below, and tool-houses and sheds, and an office. Dad had built the new home of the Watkins family near the entrance to the place; they had sold their goats, and they now irrigated a tract and raised strawberries and garden truck and chickens and eggs for the company mess. In addition to that, they had a little stand by the roadside, and Mrs. Watkins and the girls baked pies and cakes and other goodies, which disappeared down the throats of oil workers with incredible rapidity, assisted by soft drinks of vivid hues. But you couldn't buy any smokes at the stand, these being contrary to the Third Revelation, and obtainable at the rival stand across the road.