Now it can be Told by Philip Gibbs — Read

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The New Army was called into being by Lord Kitchener and his advisers, who adopted modern advertising methods to stir the sluggish imagination of the masses, so that every wall in London and great cities, every fence in rural places, was placarded with picture-posters.

. "What did you do in the Great War, Daddy? ". "What will your best girl say if you're not in khaki?"

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