Data Strategy and the Enterprise Data Executive

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Imagine. You bear ultimate accountability for the success-or failure-of your enterprise. Whether Chief Executive Officer, Chairman of the Board, President, Joint Chief of Staff, Proprietor or head of any business or government. Consider: the best decisions are made when based on the best facts. Data represents facts, either as standalone values or the sum of combinatorial manipulation.

Having described phases I and II data strategy activities above, Chapter 5 presents examples of why and how to develop a data strategy. Before discussing these examples, however, three short, intertwined news stories demonstrate the hidden costs of ignoring the value of organizational data.

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