Explore "The Clock that Had no Hands" by Herbert Kaufman on Textopian. Read with annotations and highlights.
Watch out for "waste" in circulation. Find out "where" your story is going to be "read". Don't pay for planting the seed of publicity in a spot where you are not going to "harvest" the results.
The manufacturer of soap who has his goods on sale from Oskaloosa to Timbuctoo doesn't care "how widely" a newspaper circulation is scattered. Whoever reads about his product is near to "some" store or other where it is sold -- but you have just "one" store.