Simulacra and Simulation by Jean Baudrillard

Today what we are experiencing is the absorption of all virtual modes of expression into that of advertising. All original cultural forms, all determined languages are absorbed in advertising because it has no depth, it is instantaneous and instantaneously forgotten. Triumph of superficial form, of the smallest common denominator of all signification, degree zero of meaning, triumph of entropy over all possible tropes.

The lowest form of energy of the sign. This unarticulated, instantaneous form, without a past, without a future, without the possiblity of metamorphosis, has power over all the others. All current forms of activity tend toward advertising and most exhaust themselves therein. Not necessarily advertising itself, the kind that is produced as such - but the form of advertising, that of a simplified operational mode, vaguely seductive, vaguely consensual (all the modalities are confused therein, but in an attenuated, agitated mode). More generally, the form of advertising is one in which all particular contents are annulled at the very moment when they can be transcribed into each other, whereas what is inherent to "weighty" enunciations, to articulated forms of meaning (or of style) is that they cannot be translated into each other, any more than the rules of a game can be.