Explore "The Lure of the "Ad"" by Oliver Herford on Textopian. Read with annotations and highlights.
Kipling once, when sojourning in a far country, complained bitterly of the thoughtlessness of his friends at home in sending him a batch of magazines shorn (to save postage) of all the advertisements. Which shows that the most grown-up of artists may still have the heart of a child.
For my part, if I were forced to make choice between the advertising pages and the reading matter (so-called), I should in nine periodicals out of ten choose the former.