Read "The Clock that Had no Hands" by Herbert Kaufman online for free on Textopian. Full text with search, annotations, highlights, and AI-powered reading aids.
Advertising "isn't" magic. There is no element of the black art about it. In its best and highest form it is "plain" talk, "sane" talk -- "selling" talk. Its results are in proportion to the "merit" of the subject advertised and the "ability" with which the advertising is done.
There are two great obstacles to advertising profit, and both of them arise from ignorance of the "real" functions and workings of publicity.