Read "The Clock that Had no Hands" by Herbert Kaufman online for free on Textopian. Full text with search, annotations, highlights, and AI-powered reading aids.
Out in China "all" things are "not" topsy turvy. "Physicians are paid for keeping people well" and when their patients fall ill, their weekly remittances are stopped. The Chinese judge a medical man not by the number of years "he" lives, but by the length of time his patrons survive.
An advertising medium must be judged in the same way. The fact that it has "age" to its credit isn't so important as the "age of its advertising patronage". Whenever a daily continues to display the store talk of the same establishment year after year, it's a pretty sure sign that the merchant has "made money" out of that newspaper, because no publication can continue to be a losing investment to its customers over a stretch of time, without the fact being discovered. And when a newspaper is not only able to boast of an honor roll of stores that have continued to appear in its pages for a stretch of decades, but at the same time demonstrates that it carries "more" business than its competitors, it has "proven its superiority" as plainly as a mountain peak which rises above its fellows.