The Poetry of Architecture by John Ruskin — Read

162. It has lately become a custom, among the more enlightened and refined of metropolitan shopkeepers, to advocate the cause of propriety in architectural decoration, by ensconcing their shelves, counters, and clerks in classical edifices, agreeably ornamented with ingenious devices, typical of the class of articles to which the tradesman particularly desires to direct the public attention. We find our grocers enshrined in temples whose columns are of canisters, and whose pinnacles are of sugar-loaves. Our shoemakers shape their soles under Gothic portals, with pendants of shoes, and canopies of Wellingtons; and our cheesemongers will, we doubt not, soon follow the excellent example, by raising shops the varied diameters of whose jointed columns, in their address to the eye, shall awaken memories of Staffa, Paestum, and Palmyra; and in their address to the tongue, shall arouse exquisite associations of remembered flavor, Dutch, Stilton, and Strachino.

163. Now, this fit of taste on the part of our tradesmen is only a coarse form of a disposition inherent in the human mind. Those objects to which the eye has been most frequently accustomed, and among which the intellect has formed its habits of action, and the soul its modes of emotion, become agreeable to the thoughts, from their correspondence with their prevailing cast, especially when the business of life has had any relation to those objects; for it is in the habitual and necessary occupation that the most painless hours of existence are passed: whatever be the nature of that occupation, the memories belonging to it will always be agreeable, and, therefore, the objects awakening such memories will invariably be found beautiful, whatever their character or form.