Nordenholt's Million by J.J. Connington — Read

Of all the incidents in that afternoon, I think the sight of these placards brought home to me most forcibly two of the salient characteristics of Nordenholt's many-sided mind: his foresight and his self-reliance. Their appearance in the streets at that moment showed that they formed part of a plan which had been decided upon several days in advance, since time had to be allowed for printing and distributing them; whilst the fact that they were being posted up within two hours of the close of the meeting proved that Nordenholt had never had the slightest doubt of his success in dominating the Ministers.

Later on, I became familiar with these posters. They were not identical by any means; and I learned to expect a difference in their wording according to the district in which they were posted up. The methods of varied personal appeal had long been familiar to the advertising world; but I found that Nordenholt had broken away from tradition and had staked everything upon his knowledge of the human mind. In these advertisements his psychological instinct was developed in an uncanny degree which was clear enough to me, who knew the secret; but I doubt if any man without my knowledge would have seen through the superficial aspect of them quite so readily.