A bookkeeping error at a coffin manufacturing company leads to an unexpected marketing bonanza, transforming death into a commercial opportunity. The Advertising Manager seizes the moment, launching a provocative campaign that positions coffins as desirable gifts, igniting a nationwide frenzy. As coffins become the new status symbol, demand skyrockets, leading to a cultural shift where people begin to embrace death as a fashionable choice. The campaign's success results in a societal obsession with coffins, with various industries adapting to the trend, from grocery stores to beauty parlors. As the movement spreads globally, nations react in diverse ways, with some embracing the trend while others denounce it. The world experiences a dramatic reduction in its population as people increasingly opt for the comfort of coffins over the struggles of life. Amidst this chaos, one man, seemingly the last living human, searches for the perfect coffin, ultimately succumbing to the allure of a luxurious model. The narrative concludes with a sense of eerie calm, as the protagonist reflects on the new reality, leaving behind a world that has largely chosen to exit life in favor of a comfortable death.
By C.C. MacApp · First published 1974 · Genre: Science Fiction, Post-Apocalyptic, Dystopia