The Man of Letters as a Man of Business by William Dean Howells

Whether the newspapers will become the rivals of the magazines as the vehicle of literature is a matter that still remains in doubt with the careful observer, after a decade of the newspaper syndicate. Our daily papers never had the habit of the feuilleton as those of the European continent have it; they followed the English tradition in this, though they departed from it in so many other things; and it was not till the Sunday editions of the great dailies arose that there was any real hope for the serial in the papers. I suspect that it was the vast demand for material in their pages -- twelve, eighteen, twenty-four, thirty-six -- that created the syndicate, for it was the necessity of the Sunday edition not only to have material in abundance, but, with all possible regard for quality, to have it cheap; and the syndicate, when it came into being, imagined a means of meeting this want. It sold the same material to as many newspapers as it could for simultaneous publication in their Sunday editions, which had each its special field, and did not compete with another.

I do not think the syndicate began with serials, and I do not think it is likely to end with them. It has rather worked the vein of interviews, personal adventure, popular science, useful information, travel, sketches, and short stories. Still it has placed a good many serial stories, and at pretty good prices, but not generally so good as those the magazines pay the better sort of writers; for the worse sort it has offered perhaps the best market they have had out of book form. By the newspapers, the syndicate conceives, and perhaps justly, that something sensational is desired; yet all the serial stories it has placed cannot be called sensational. It has enlarged the field of belles-lettres, certainly, but not permanently, I think, in the case of the artistic novel. As yet the women, who form the largest, if not the only cultivated class among us, have not taken very cordially to the Sunday edition, except for its social gossip; they certainly do not go to it for their fiction, and its fiction is mainly of the inferior sort with which boys and men beguile their leisure.