The Lure of the "Ad" by Oliver Herford — Read

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Kipling once, when sojourning in a far country, complained bitterly of / the thoughtlessness of his friends at home in sending him a batch of / magazines shorn (to save postage) of all the advertisements. Which shows / that the most grown-up of artists may still have the heart of a child.

For my part, if I were forced to make choice between the advertising / pages and the reading matter (so-called), I should in nine periodicals / out of ten choose the former.

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