Explore "Switch: how to Change Things when Change is Hard" by Chip Heath on Textopian. Read with annotations and highlights.
1.
In 2007, two researchers, Alia Crum and Ellen Langer, published a study of hotel maids and their exercise habits. The topic of the study may sound unremarkable, but the results were so surprising that you might find them hard to believe. (In fact, we'll argue that the researchers themselves came to the wrong conclusion in explaining their findings.)