Explore "Switch: how to Change Things when Change is Hard" by Chip Heath on Textopian. Read with annotations and highlights.
1.
The St. Lucia Parrot exists only on the Caribbean island of St. Lucia. It's gorgeous, with a vivid turquoise blue face, lime green wings, and a striking red shield on its chest. In 1977, only one hundred St. Lucia Parrots were left on the island. The population had been decimated by habitat destruction, hunters, and people who trapped them to use as pets. The St. Lucia Parrot seemed doomed; in the words of one biologist, the species "could not escape oblivion by the year 2000."