The Clock that Had no Hands by Herbert Kaufman

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Watch out for "waste" in circulation. Find out "where" your story is going to be "read". Don't pay for planting the seed of publicity in a spot where you are not going to "harvest" the results.

The manufacturer of soap who has his goods on sale from Oskaloosa to Timbuctoo doesn't care "how widely" a newspaper circulation is scattered. Whoever reads about his product is near to "some" store or other where it is sold -- but you have just "one" store.

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