Read "The Clock that Had no Hands" by Herbert Kaufman online for free on Textopian. Full text with search, annotations, highlights, and AI-powered reading aids.
There is a vast distinction between distribution for the sake of increasing the "circulation figures" and distribution for the sake of increasing the number of "advertising responses".
There is a difference between a circulation which strikes the "same" reader several times in the "same" day and the circulation which does "not" repeat the individual. There is a difference between circulation which is concentrated into an area from which every reader can be expected to come to your establishment, if you can "interest" him, and a circulation that spreads over half a dozen states and shows its greatest volume in territory so far from your establishment that you can't get a buyer out of ten thousand readers.