Tono-Bungay by H.G. Wells — Read

So it was we recognised our new needs as fresh invaders of the upper levels of the social system, and set ourselves quite consciously to the acquisition of Style and Savoir Faire. We became part of what is nowadays quite an important element in the confusion of our world, that multitude of economically ascendant people who are learning how to spend money. It is made up of financial people, the owners of the businesses that are eating up their competitors, inventors of new sources of wealth, such as ourselves; it includes nearly all America as one sees it on the European stage. It is a various multitude having only this in common: they are all moving, and particularly their womankind are moving, from conditions in which means were insistently finite, things were few, and customs simple, towards a limitless expenditure and the sphere of attraction of Bond Street, Fifth Avenue, and Paris. Their general effect is one of progressive revolution, of limitless rope.

They discover suddenly indulgences their moral code never foresaw and has no provision for, elaborations, ornaments, possessions beyond their wildest dreams. With an immense astonished zest they begin shopping begin a systematic adaptation to a new life crowded and brilliant with things shopped, with jewels, maids, butlers, coachmen, electric broughams, hired town and country houses. They plunge into it as one plunges into a career; as a class, they talk, think, and dream possessions. Their literature, their press, turns all on that; immense illustrated weeklies of unsurpassed magnificence guide them in domestic architecture, in the art of owning a garden, in the achievement of the sumptuous in motorcars, in an elaborate sporting equipment, in the purchase and control of their estates, in travel and stupendous hotels. Once they begin to move they go far and fast. Acquisition becomes the substance of their lives. They find a world organised to gratify that passion. In a brief year or so they are connoisseurs. They join in the plunder of the eighteenth century, buy rare old books, fine old pictures, good old furniture. Their first crude conception of dazzling suites of the newly perfect is replaced almost from the outset by a jackdaw dream of accumulating costly discrepant old things.