
A CPA narrator, writing while commuting, addresses future sociologists to explain a sudden shift in popular taste. He notes that most people now only know "of" the rating services rather than being called by them, but he himself receives calls from the services more than twenty times a week. Since the New York metropolitan area sets the literary and musical fads that the United States then spreads worldwide, and since his own opinions dominate the New York polling, he finds himself wielding outsized influence, comparable to a small shareholder controlling a holding company. This has made Bartok's Mikrokosmos the top tune and archaeology professor Dr. Loob's show Dig This! the highest-rated program, turning the era into what might be called the Day of the Egghead. He explains his theory for why he alone gets so many calls: phone numbers carry unconscious psychological weight. He cites misdialed calls meant for a funeral director whose number differs from his own by one digit, a zero where his is a nine, arguing that people dial the wrong number because they unconsciously refuse ("nein") the zero associated with death. He believes his own phone numbers, analyzed as components and gestalts, resonate similarly, making them stand out amid statistical randomness. He admits that before this phenomenon, he was only outwardly content with mediocre, unexciting culture, and now recognizes how much he resented it. He takes pleasure in watching people enthusiastically embrace whatever the polls declare popular, even though they do so only because they are told others like it. He feels mixed sympathy for classical ("longhair") musicians suddenly idolized by young fans, imagining Stravinsky besieged by adoring teenagers. He intends to become even more deliberate in shaping taste, planning next to promote Dhaly's Concerto in Alpha Wave for Oscillograph and Woodwinds onto the Hit Parade. To protect his position, he withholds his name and phone numbers from this document, wanting to keep his lines open for the pollsters.
By Edward Wellen · First published 1958 · Genre: Science Fiction, Satire, Literary Fiction · 1,887 words
Yes, I know, the rating services probably never call you up. But they call me up twenty times a week!
I take it you sociologists living in what to me is the future (I take it there's a future, a future with a place for sociologists) will note the unlikely revolution in taste now going on. For your information, then, here's why the rating services are reflecting a sudden upping from the pelvis to the cortex -- just in case this will have become a cause for wild surmise.
time capsule · rating services · polling · cultural influence · cultural manipulation · mass culture · high culture · conformity · taste-making · numerology · number symbolism · statistics
Note For a Time Capsule is listed on Textopian as a short story by Edward Wellen, dated 1958 CE.
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