Heretics by G.K. Chesterton

There is a great deal of protest made from one quarter or another nowadays against the influence of that new journalism which is associated with the names of Sir Alfred Harmsworth and Mr. Pearson. But almost everybody who attacks it attacks on the ground that it is very sensational, very violent and vulgar and startling. I am speaking in no affected contrariety, but in the simplicity of a genuine personal impression, when I say that this journalism offends as being not sensational or violent enough. The real vice is not that it is startling, but that it is quite insupportably tame. The whole object is to keep carefully along a certain level of the expected and the commonplace; it may be low, but it must take care also to be flat.

Never by any chance in it is there any of that real plebeian pungency which can be heard from the ordinary cabman in the ordinary street. We have heard of a certain standard of decorum which demands that things should be funny without being vulgar, but the standard of this decorum demands that if things are vulgar they shall be vulgar without being funny. This journalism does not merely fail to exaggerate life--it positively underrates it; and it has to do so because it is intended for the faint and languid recreation of men whom the fierceness of modern life has fatigued. This press is not the yellow press at all; it is the drab press. Sir Alfred Harmsworth must not address to the tired clerk any observation more witty than the tired clerk might be able to address to Sir Alfred Harmsworth. It must not expose anybody (anybody who is powerful, that is), it must not offend anybody, it must not even please anybody, too much. A general vague idea that in spite of all this, our yellow press is sensational, arises from such external accidents as large type or lurid headlines. It is quite true that these editors print everything they possibly can in large capital letters.